diff --git a/README.md b/README.md
index e38607c..25f14cf 100644
--- a/README.md
+++ b/README.md
@@ -8,9 +8,14 @@ and our
 as a quick-and-dirty, programmer-friendly, collaborative space for
 storing knowledge, pointers, etc. to non-sensitive information
 about research computing in general.
+The target audience of this KB is our own staff (primarily)
+and the students who are working with us.
 
-Once certain bit of topic has crystallized and matured,
-we can edit and polish the KB article to become a wiki
+Documents in this space is meant to be rather quick and dirty,
+allowing us to capture information & knowledge and somewhat organize them,
+without being bogged down with tedious polishing.
+Once a certain bit of topic has crystallized and matured,
+we can edit and polish the KB article to become a wiki article
 or Q&A.
 
 NOTE: